We put esports under the microscope to explore the ways in which brands and brand engagement can support the growth of this unique industry.
Packed out stadiums where iconic players battle it out in front of roaring crowds; a familiar scene to any sports fan, but this isn’t a football match or basketball game. This is an esports tournament, one of hundreds of events that celebrate the very best in competitive gaming. It’s spectator sport the likes of which we’ve never seen before and, like it or not, it’s here to stay.
Tapping in to the psyche of a new generation, the esports industry is going from strength to strength. With massive brand partnership deals and prize pools worth millions, the meteoric rise of esports shows no sign of slowing down. The Olympic committee are even rumoured to be in talks to include esports as a demonstration game at the 2024 Olympics.
With this in mind, it’s time for brands and wider audiences to start taking note and harnessing the almost infinite possibilities of the sector.