Google is putting a corporate finger into another #AI pie. What Shenanigans lie in wait for us humans and the brands we love? Let's face it - Google is testing Generative AI in their search results, and the future of our search queries could shortly be in the hands of robots. What could possibly go wrong? Here’s a light-hearted take on matters.
Oops, Wrong Info: AI might bring that embarrassing company party video back to the limelight (drunken CEOs beware) or falsely claim your brand's latest product is made from unicorn tears. Imagine Warner Bros promoting a new Will Smith movie and all we see is that infamous Chris Rock slap replay from years earlier.
Bias Bonanza: If the AI hasn’t tasted Bubble Tea, it could favour beverages it’s more familiar with. So, if you’re niche or just a little bit different, you might get left out of the party and the poor old humans are literally kept in a bubble.
The Great and Mighty Oz: Nobody likes a magician behind the curtain, concealing their tricks. By broadly understanding how algorithms work we have developed strategies on how to be useful and how to be found. If we don’t understand how search results pop up, can we really trust the results?
Copy-Paste Overload: With AI spinning tales; original human content and real brand messages just might get pushed into the corner. “Make way for robot stories and more Hollywood writer strikes!”
Peek-a-Boo Privacy: Picture this - AI digs up a chat you had with a friend about your Gran’s secret recipe and before you can say smoked kippers, Google and a food brand start advertising your ‘secret’ ingredients. Creepy right, and the trust for that food brand and Google is out the window.
Bone A-Idle: If we let AI pick everything for us, brands might woo the robots more than humans. Not ideal unless robots start shopping too. Although robots shopping for us is preferable to robots shooting at us.
Goodbye to WOW: People are emotional creatures – we love discovering new things and like a WOW moment now and again. Can we really code for serendipity? Too much AI meddling, and we might miss the delightful, accidental find.
Wallet Woe: If AI content ranks supreme, the cost of standing out with original human content will rise and probably mean more money for big tech.
Branding Priority Bootcamp: Amidst the AI content jumble, brands will need to be as catchy as a number 1 song chorus, and twice as meaningful. #Branding and presence across the entire customer journey with genuine connection will be so important.
Google’s Information Empire: More AI, more money? Spending more with Google may be the only option brands have to avoid being buried under AI chatter.
Who’s to Blame: If a self-driving car crashes on auto-pilot – is it the car owner or the software developer at fault. If AI use across search engine results messes up a brand image, who takes the heat? Do brands need to develop Robo-cops for rights and reputation management and identify those accountable?
While AI might jazz up our search experiences, brands need to wear their thinking caps (and maybe some comedic glasses) to navigate this brave new world.
Emotive imagery, strong, relatable and authentic brand stories and a dash of adaptability will be a brand’s best allies.
So if you’d like help getting your brand ready for the AI onslaught or are simply want to stand out more than the crowd then contact the @LoveGunn humans on +44 207042 6311 or hello@lovegunn.co and do feel free to comment / chat with us.
Google is putting a corporate finger into another #AI pie. What Shenanigans lie in wait for us humans and the brands we love? Let's face it - Google is testing Generative AI in their search results, and the future of our search queries could shortly be in the hands of robots. What could possibly go wrong? Here’s a light-hearted take on matters.
Oops, Wrong Info: AI might bring that embarrassing company party video back to the limelight (drunken CEOs beware) or falsely claim your brand's latest product is made from unicorn tears. Imagine Warner Bros promoting a new Will Smith movie and all we see is that infamous Chris Rock slap replay from years earlier.
Bias Bonanza: If the AI hasn’t tasted Bubble Tea, it could favour beverages it’s more familiar with. So, if you’re niche or just a little bit different, you might get left out of the party and the poor old humans are literally kept in a bubble.
The Great and Mighty Oz: Nobody likes a magician behind the curtain, concealing their tricks. By broadly understanding how algorithms work we have developed strategies on how to be useful and how to be found. If we don’t understand how search results pop up, can we really trust the results?
Copy-Paste Overload: With AI spinning tales; original human content and real brand messages just might get pushed into the corner. “Make way for robot stories and more Hollywood writer strikes!”
Peek-a-Boo Privacy: Picture this - AI digs up a chat you had with a friend about your Gran’s secret recipe and before you can say smoked kippers, Google and a food brand start advertising your ‘secret’ ingredients. Creepy right, and the trust for that food brand and Google is out the window.
Bone A-Idle: If we let AI pick everything for us, brands might woo the robots more than humans. Not ideal unless robots start shopping too. Although robots shopping for us is preferable to robots shooting at us.
Goodbye to WOW: People are emotional creatures – we love discovering new things and like a WOW moment now and again. Can we really code for serendipity? Too much AI meddling, and we might miss the delightful, accidental find.
Wallet Woe: If AI content ranks supreme, the cost of standing out with original human content will rise and probably mean more money for big tech.
Branding Priority Bootcamp: Amidst the AI content jumble, brands will need to be as catchy as a number 1 song chorus, and twice as meaningful. #Branding and presence across the entire customer journey with genuine connection will be so important.
Google’s Information Empire: More AI, more money? Spending more with Google may be the only option brands have to avoid being buried under AI chatter.
Who’s to Blame: If a self-driving car crashes on auto-pilot – is it the car owner or the software developer at fault. If AI use across search engine results messes up a brand image, who takes the heat? Do brands need to develop Robo-cops for rights and reputation management and identify those accountable?
While AI might jazz up our search experiences, brands need to wear their thinking caps (and maybe some comedic glasses) to navigate this brave new world.
Emotive imagery, strong, relatable and authentic brand stories and a dash of adaptability will be a brand’s best allies.
So if you’d like help getting your brand ready for the AI onslaught or are simply want to stand out more than the crowd then contact the @LoveGunn humans on +44 207042 6311 or hello@lovegunn.co and do feel free to comment / chat with us.
