Last week, we spent two days at the FT Future of the Car Summit — surrounded by OEMs, tech giants, policymakers, analysts, and a healthy dose of uncertainty.
The automotive industry is evolving fast, but the real transformation isn’t just mechanical. It’s narrative. From electrification to autonomy, sustainability to supply chains, the conversations we sat in on weren’t just about tech — they were about trust, belief, and behaviour. They were about communication.
At LoveGunn, we’re always listening for the gaps between what a brand builds and how it explains it. So we’ve captured our key takeaways — and creative opportunities — in a new document: “What the Future (Still) Needs.”
This short but sharp summary breaks down:
Each section explores the implications — and where we see brand strategy, narrative design and communication playing a more central role.
If you work in or around automotive, mobility, future tech, or infrastructure, this is for you. Whether you're an OEM, a supplier, or a disruptor brand, we think this will resonate.
Last week, we spent two days at the FT Future of the Car Summit — surrounded by OEMs, tech giants, policymakers, analysts, and a healthy dose of uncertainty.
The automotive industry is evolving fast, but the real transformation isn’t just mechanical. It’s narrative. From electrification to autonomy, sustainability to supply chains, the conversations we sat in on weren’t just about tech — they were about trust, belief, and behaviour. They were about communication.
At LoveGunn, we’re always listening for the gaps between what a brand builds and how it explains it. So we’ve captured our key takeaways — and creative opportunities — in a new document: “What the Future (Still) Needs.”
This short but sharp summary breaks down:
Each section explores the implications — and where we see brand strategy, narrative design and communication playing a more central role.
If you work in or around automotive, mobility, future tech, or infrastructure, this is for you. Whether you're an OEM, a supplier, or a disruptor brand, we think this will resonate.
