FYI: Kieran Holmes-Darby (Podcast – Episode 10)

NEW PODCAST – EPISODE 10 🎙🎮 (YES WE’RE IN DOUBLE FIGURES)

This week’s podcast guest is Kieran Holmes-Darby, Chief Gaming Officer and Co-Founder of Excel Esports.

Excel is a leading UK-based gaming and esports entertainment brand, with a team that competes in the premier European esports competition, Riot Games’ League of Legends European Championship (LEC).

Kieran gives us a fascinating overview of how Excel was born, from two brothers coming up with the idea to start an esports team in 2014, through to now competing in Europe’s biggest esports competition (with a £10m competition entry fee!). We also discuss:

  • What is the ‘League of Legends’
  • What it takes to be a professional esports player
  • Commercial opportunities and growth in esports
  • Bringing onboard BT as the main sponsor
  • Establishing Twickenham Stadium as their main HQ
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