The Review: September


It’s been a crazy month for LG HQ… Co-founders Tom & Chris have been on exciting work trips from Newcastle to Amsterdam with many more workshops in the diary as the team grows. 

We’re all buzzing to be back at The Hoxton studio after working from home for TOO long. Zoom – it’s been great, but brainstorming and workshops are much more fun and dynamic in person. 

We are thrilled to announce we are now working with Match Worn Shirt (match worn & signed shirts), (innovative print fulfilment service), and Blonde Gone Rogue (leading sustainable London clothing brand). We have some super exciting things in the pipeline with each of them. 

Shout out to our amazing client and friends, Jungle Creations, who have just sold a majority stake to a UK private equity firm Livingbridge for £30m. Jungle distributes content across seven media brands including Twisted, VT and Four Nine, which have a combined following of 125m fans.

‘The investment follows a record year of profit for the media and marketing firm. It is on track for revenue of £30m and profit of £5.5m in 2021’ (CityAM).

Check out our work with Jungle Creations and Twisted

Our top tips

After being locked up within our own four walls for 18 months, we’ve been asking the team for their recommendations on books, podcasts, TV series, and (at long last) events and exhibitions. Sophia (our Brand & Marketing Manager) has stepped up and injected us with some much-needed culture. Here’s a list of things she’s recommended that we all check out.

Let us know your thoughts on this months hit list and any suggestions you have for us.

The 4-hour workweek by Tim Ferris is one of my faves. I went freelance over lockdown so I could get a pup and work more flexible (fewer) hours. Call me crazy, but there’s nothing I love more than a day that doesn’t feel long enough because there’s so much to do. That’s why this book resonated; when you have a week to do something, you’ll take a week, whereas if you have a morning, you’ll get it done that morning. 

People opt to work on a freelance/project basis, so they don’t feel obliged to adhere to the outdated permanent employment model where many hours of the working week are not productive, and there is little time to do what you enjoy. In this cult book, Ferris talks about the principle of working smarter and more productively… not longer. “The question you should be asking isn’t, “What do I want?” or “What are my goals?” but “What would excite me?”

The Morning Show starring Jennifer Aniston & Reese Witherspoon premiered on Apple TV+ in 2019. 

The story’s based on the #MeToo movement, gender politics, and complicity from the production network. Male news anchor (Steve Carell) gets fired over sexual misconduct allegations, and the series portrays the ramifications within the workplace. The powerful series is on-trend and thought-provoking. 

Having just finished it, I can confirm it has lived up to its glowing reviews and is well worth a watch. But I warn you; it’s so gripping you may not be able to stop… Word on the street is we’ll be graced with season 2 this month.

Guy Raz’s How I built this podcast episode with Whitney Wolfe Herd of Bumble was super insightful. Whitney is absolute goals: she is a new-mum, co-founder and CEO of Bumble and just became the youngest self-made woman billionaire after it went public in February 2021.

After suing Tinder for sexual harassment, Whitney created an app defying dating norms where women make the first move. Dating apps can be exhausting, but Bumble’s approach is refreshing, and a gap in the market was truly filled. This story signifies the importance of resilience and utilising setbacks to your advantage.

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