LoveGunn wins at the Transform Awards Europe 2020

LoveGunn’s work with Chelsea Football Club on the Junior Blues branding and positioning was awarded SILVER at last night’s eleventh annual Transform Awards Europe.

This is an exciting new milestone, marking LoveGunn’s first industry award since the agency was founded in 2017. It’s a huge achievement for everyone involved with the project, so we wanted to firstly say thank you to everyone who worked with us to help deliver this award-winning work.

LoveGunn’s excellence in rebranding and brand development was recognised in a room brimming with industry specialists. Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for
success.

The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate
communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

The awards ceremony, hosted by Luke Kempner, was held in The Brewery, London.

Delivering Results

Junior Blues Key Stats

Chelsea Football Club launched Junior Blues with the intention of capturing the imagination of digitally-savvy young fans and to provide an engaging and original fan experience which went beyond match day. The stats below show just how successful the project has been in the first year since its launch.

  • Website visits QUADRUPLED on the previous year
  • Over 700k social engagements
  • Over 1m video views
  • 300% increase in website registrations
  • 26 Junior Blues match day experiences
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