FYI: Sophie McGregor (Podcast – Episode 14)

This week’s podcast guest is Sophie McGregor, Co-Founder of Griddle – a food brand home to outrageously tasty yet nourishing pancakes and waffles.

Sophie has vast experience in the FMCG space, working for Ocado, Jealous Sweets and Vita Coco alongside developing and launching Griddle in 2018. We talk to Sophie about the journey to launching a food start up – from pitching to large supermarkets, to understanding target audience and going to market with your product.

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