Let's make it real are experts at bringing brilliant ideas to life, it's been their passion for over a decade. Based in the UK, they focus on helping customers grow (no matter who they are). Whether you’re a creative sole trader starting out on your journey or an expanding corporation – print is just their ‘thing‘, and they genuinely love what they do.
Brand Strategy, Brand Identity, Art Direction, Photography, Tone of voice, Iconography, Packaging Design, Email and marketing templates, Stationery, Animation, Brand Guidelines
The springboard for the new direction is ‘Let’s make it real’. helps bring customers' ideas to life and create something you can physically see and touch. Whether it’s Wedding Stationery for your perfect day, a personalised Greetings Card or direct mailer for your business marketing. It’s about creating something that’s real – and that allowed us to bring a new emotional perception to the brand.
The idea of ‘real’ also reflects the people within the business and the level of customer support offer. It’s the ability to talk to a real person at the end of the phone and know that person is going to help you through the entire process of getting your idea made into a reality.
We worked with photographer Ed Tritton to create a bold and colourful new product photography style. Using colour backdrops and plinths, we've created modular stages to showcase products and creativity.
The identity builds on the brand’s vision of making it real. The new word and logo marks reflect the wide range of choice offer, from printing processes to paper stocks and products. A new typeface Causten Round and flexible colour palette epitomise the positivity and approachability of the entire brand, from photography and packaging all the way through to a complete new Tone of Voice Guide.