Let's make it real
Printed.com commissioned LoveGunn to transform their transactions into trusted relationships and empower their customers by creating a community around the tangibility of their offering. With over a decade in the business, Printed.com wanted to invest their expertise in helping creatives and entrepreneurs set up and grow.
Printed.com turns its customer's conceived ideas into physical objects. LoveGunn strategised around the concept of tangibility, demonstrating to its customers that their true offering is the opportunity for actualisation. Connecting the Printed.com brand to its community's ideas, emotions and creativity, we positioned them as a supportive facilitator that makes things happen.
At a time when pandemic restrictions and lockdowns have posed an obstacle to events, activity and business, Printed.com's offering of tangible objects presents an opportunity for businesses and creatives to continue to invest in their ideas.
We worked with photographer Ed Tritton to create a bold and colourful new product photography style. Using colour backdrops and plinths, we created modular stages to showcase products and creativity.
The new Printed.com identity builds on the brand’s vision of making it real. The new word and logo marks reflect the wide range of choice Printed.com offer, from printing processes to paper stocks and products. A new typeface Causten Round and flexible colour palette epitomise the positivity and approachability of the entire brand, from photography and packaging all the way through to a complete new one of voice Guide.