THE FINANCE DEPARTMENT

Upskilling on a new level

The Finance Department is a pioneering digital platform and network of preeminent business minds dedicated to knowledge sharing. Fueling the wider business ecosystem, the digital community is a business hub of industry-leading expertise and resources.

VISIT

CHALLENGE

The pandemic demonstrated that an agile and dexterous workforce is needed to support the buoyancy of the economy. Yet, with many industries still operating gatekeeper models, vital information and skills are often expensive or inaccessible. Finance and accounting specialists, Acclivity, commissioned LoveGunn to help restructure the way business owners access skills and information. Hoping to democratise access, they aim to level the playing field for startups, entrepreneurs and small financial teams.

SOLUTION

LoveGunn strategised around key behavioural insights into the new generation of entrepreneurs and disruptors, who are keen to learn and acquire knowledge in creative and non-traditional ways. Our approach leverages the opportunity for a tectonic shift presented by upskilling and online learning, as younger generations enter the workforce and become frustrated by outdated hierarchal and gatekeeper models of business.

LoveGunn positions The Finance Department as the usher of disruptive modes of business learning with a platform catered to the next generation of entrepreneurs.

STRATEGIC VISION

Translating Acclivity's mission, LoveGunn used references to vaults of knowledge in a clear and succinct visual language that inverts traditional business paradigms from a culture of gatekeeping and barriers to one of access and community.

 

Foregrounding the unprecedented opportunity and exclusivity that The Finance Department offers, we developed a free digital subscription platform around the vision of openness, sharing and ease of understanding.

Unlocking knowledge for a generation of midn who want to do business better.

BRAND SYSTEM

Translating Acclivity's mission, LoveGunn used references to vaults of knowledge in a clear and succinct visual language that inverts traditional business paradigms from a culture of gatekeeping and barriers to one of access and community.

 

Foregrounding the unprecedented opportunity and exclusivity that The Finance Department offers, we developed a free digital subscription platform around the vision of openness, sharing and ease of understanding.

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Working From Southwark
32 Blackfriars Rd
London
SE1 8PB

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