The PEER Network
In today’s uncertain world, Private Equity firms are exposed to multi-geographical and multi-faceted risks, making insurance purchasing decisions harder than ever. Eldin Risk was founded with a single vision, to offer its members a smarter, optimised approach to insurance purchasing, through strength, unity and strategic planning.
LoveGunn collaborated with Eldin Risk to craft their brand strategy and visual identity. Delving deep into the intricacies of the insurance world, we unearthed Eldin Risk's essence as a unifying force, akin to a golden thread weaving together private equity firms, brokers, and insurers. This led us to position Eldin Risk as a premier partner, affording its clients privileged access to an unrivalled network.
The necessity for private equity firms to manage insurance cost across their diverse portfolio of investments is at an all time high. However, by utilising numerous brokers, they lack centralised oversight of total spend on insurance across their entire portfolio. This presented a perfect opportunity for Eldin Risk to lead the charge in changing how insurance purchasing is approached.
With no direct competitors working in the field, LoveGunn were able to set the standard for collective insurance purchasing branding, all with the idea of showing the possibilities Eldin Risk has to offer in a clear and concise way.
The identity visualises the interconnected nature of Eldin Risk’s work—a dynamic network that converges to form a unified whole. Through vibrant colours and fluid lines, we visually communicate the interplay of relationships, data flows, and opportunities that define ER’s approach to insurance consolidation. This identity serves as a beacon of connectivity, reflecting its unwavering commitment to forging meaningful connections and unlocking value for their partners and stakeholders.
Stronger that the sum of our parts; LoveGunn built on the idea of a digital fabric - the fibres being strong and versatile yet flexible, coming together to create something impervious. These strands create the basis of Eldin Risk’s icon - and weaves through the identity.
The colour palette shows two sides of a story. One side brings rich, luxurious tones - showing the combination of heritage and trust in the industry (for founder, Mark Vorbach has worked on this idea for years from within financial institutions). The other shows bright pops of vibrant digital colours, reflective the disruptive nature of doing things differently.
