As technology rapidly evolves, the Cisilion brand remained unchanged for 23 years. Despite significant growth, it was becoming indistinct, losing its unique edge amidst a growing sea of competitors. To reposition Cisilion for a new era of success, understanding its distinct advantage over rivals was crucial. Through strategic workshops and intimate discussions with Cisilion's clients, LoveGunn uncovered the unique factors that set Cisilion apart.
Our approach was clear-cut: listen, understand, act. We tuned into the voices that matter – Cisilion's team and their clients. What we heard was Cisilion isn't about tech solutions; it's about a people-first, approachable, trust-fuelled way of working. This isn't just business; it's relationships, it's premium service, it's unmatched expertise.
In a sea of tech jargon and cookie-cutter solutions, Cisilion stands as the beacon of trust. They're not just providing tech; they're crafting tailor-made solutions that are right for your business. We distilled this essence into a powerful narrative: 'Beyond Expectations.' This isn't just a rebrand; it's a revolution in how Cisilion operates, embedding a clear, compelling mission into the DNA of their 170-strong team.
Drawing from the luxury playbook, we crafted a visual identity that speaks volumes of trust and quality. The C monogram isn't just a logo; it’s a symbol of trust and a mark of quality and excellence. We extended this idea of ‘Above Expectation’ to encompass every aspect of the identity system, with a bespoke wordmark and a new suite of iconography, creating an identity system that's as unique as Cisilion itself.
We shifted the lens from tech to the true heroes – the Cisilion team. Our imagery captures them in the iconic Heron Tower, bathed in the golden glow of London's skyline. This isn't just a brand; it's a statement of sophistication and quality.