New on the LoveGunn Substack: Why chasing the crowd is killing your brand.
Far too many brands fall into the trap of trying to be all things to all people. It feels safe. It promises reach. But in reality, it strips away the very thing that makes a brand memorable - meaning.
Mass appeal is a myth. When you dilute your story to satisfy the widest possible audience, you end up with something that resonates with no one. True brand value isn’t found in pleasing the crowd - it’s built by standing for something bold, distinctive and non-negotiable.
In our latest piece, we explore why chasing trends erodes distinctiveness, how reach is often confused with resonance, and why the strongest brands are those that commit to a clear point of view - even if it means turning some people away.
If you’re serious about building a brand that matters, this one’s worth a read.
New on the LoveGunn Substack: Why chasing the crowd is killing your brand.
Far too many brands fall into the trap of trying to be all things to all people. It feels safe. It promises reach. But in reality, it strips away the very thing that makes a brand memorable - meaning.
Mass appeal is a myth. When you dilute your story to satisfy the widest possible audience, you end up with something that resonates with no one. True brand value isn’t found in pleasing the crowd - it’s built by standing for something bold, distinctive and non-negotiable.
In our latest piece, we explore why chasing trends erodes distinctiveness, how reach is often confused with resonance, and why the strongest brands are those that commit to a clear point of view - even if it means turning some people away.
If you’re serious about building a brand that matters, this one’s worth a read.
