Our latest essay is about what happens when brands forget how to listen. You can’t sell to people you don’t understand and if you don’t know your audience, you don’t have one.
Guessing is the single biggest cost in branding, and yet most marketers don’t realise just how expensive guessing is. Every misaligned message, every irrelevant campaign, every lost sale — it’s the tax brands pay for misunderstanding people. It wastes money, time, and credibility — but the real loss is harder to measure.
Discover how LoveGunn have taken the guessing work out of branding using our The Pulse™ Method
Our latest essay is about what happens when brands forget how to listen. You can’t sell to people you don’t understand and if you don’t know your audience, you don’t have one.
Guessing is the single biggest cost in branding, and yet most marketers don’t realise just how expensive guessing is. Every misaligned message, every irrelevant campaign, every lost sale — it’s the tax brands pay for misunderstanding people. It wastes money, time, and credibility — but the real loss is harder to measure.
Discover how LoveGunn have taken the guessing work out of branding using our The Pulse™ Method
