We're proud to launch the latest player activation campaign created for MG Motor UK and Arsenal F.C., marking the third consecutive season supporting the partnership through strategic creative, social-first storytelling and video production.
The new four-part content series, titled Quickfire Carpool, has been developed to bring fans closer to Arsenal players through relaxed, personality-led conversations filmed inside the All-New MGS9 Plug-in Hybrid and MG HS Hybrid+.
Launching alongside Arsenal’s progression to the UEFA Champions League Final, Episode 1 with the Mens team features Kai Havertz, Leandro Trossard and Gabriel Martinelli discussing everything from dream 7-a-side teams and fishing to animals, music and an unexpected love of Lady Gaga.
Check out the full edits on our Youtube channel here.
As a creative agency specialising in sports branding, partnership activation and video production, LoveGunn leads the strategic development and creative execution of the MG x Arsenal partnership - from initial concept and format creation through to production, shoot direction and rollout strategy.
The activation forms part of MG Motor UK’s wider partnership strategy with Arsenal, designed to create culturally relevant content that drives engagement, extends reach beyond traditional sponsorship visibility and builds stronger emotional connection with football audiences.
Across the four episodes, a range of Arsenal men’s and women’s players will feature throughout the campaign, including several Euro 2025 winners and key figures from Arsenal’s latest European run.
Over the past three seasons, LoveGunn has worked closely with MG Motor UK to evolve the partnership’s creative output - developing campaigns, social content and player activations that blend entertainment, storytelling and brand integration in a way that feels authentic to modern football audiences.
At LoveGunn, we partner with ambitious brands to create impactful sports marketing campaigns, partnership activations and social-first content designed to build relevance, engagement and commercial impact.
Looking to elevate your partnership, sponsorship activation or branded content strategy? Get in touch to discuss more!
We're proud to launch the latest player activation campaign created for MG Motor UK and Arsenal F.C., marking the third consecutive season supporting the partnership through strategic creative, social-first storytelling and video production.
The new four-part content series, titled Quickfire Carpool, has been developed to bring fans closer to Arsenal players through relaxed, personality-led conversations filmed inside the All-New MGS9 Plug-in Hybrid and MG HS Hybrid+.
Launching alongside Arsenal’s progression to the UEFA Champions League Final, Episode 1 with the Mens team features Kai Havertz, Leandro Trossard and Gabriel Martinelli discussing everything from dream 7-a-side teams and fishing to animals, music and an unexpected love of Lady Gaga.
Check out the full edits on our Youtube channel here.
As a creative agency specialising in sports branding, partnership activation and video production, LoveGunn leads the strategic development and creative execution of the MG x Arsenal partnership - from initial concept and format creation through to production, shoot direction and rollout strategy.
The activation forms part of MG Motor UK’s wider partnership strategy with Arsenal, designed to create culturally relevant content that drives engagement, extends reach beyond traditional sponsorship visibility and builds stronger emotional connection with football audiences.
Across the four episodes, a range of Arsenal men’s and women’s players will feature throughout the campaign, including several Euro 2025 winners and key figures from Arsenal’s latest European run.
Over the past three seasons, LoveGunn has worked closely with MG Motor UK to evolve the partnership’s creative output - developing campaigns, social content and player activations that blend entertainment, storytelling and brand integration in a way that feels authentic to modern football audiences.
At LoveGunn, we partner with ambitious brands to create impactful sports marketing campaigns, partnership activations and social-first content designed to build relevance, engagement and commercial impact.
Looking to elevate your partnership, sponsorship activation or branded content strategy? Get in touch to discuss more!
