We’re incredibly proud to unveil the latest chapter in our ongoing partnership with MG Motor UK, Arsenal F.C, and the inspirational non-profit Goals4Girls - a campaign designed to champion young women in sport and tell stories that matter.
We believe storytelling has the power to inspire change so, we brought the "Powering her path" campaign to life in a way that felt raw, honest, and human. With the support of Arsenal stars Lia Wälti, Laia Codina, and Caitlin Foord, we headed to the Sobha Realty Training Centre to surprise the Goals4Girls participants. What followed was a day of shared stories, on-pitch inspiration, and genuine connection between elite players and the next generation of talent.
Creative that Connects
As the creative agency leading this campaign, we worked closely with our brand partners to ensure the execution was both authentic and emotionally resonant. No gimmicks - just real moments and the kind of access that too many girls are still denied.
Why It Matters Now
In the wake of the Lionesses’ Euro 2025 win, momentum behind women’s football and female-led sport is stronger than ever. But visibility must turn into opportunity - and brand partnerships like MG x Arsenal have a key role to play in ensuring this isn’t just a moment, but a movement.
🎥 Watch the full film on LinkedIn
At LoveGunn, we’re passionate about using branding and creative storytelling to create cultural impact - especially in spaces where it's needed most. Powering Her Path is one small step toward a more inclusive sporting future.
We’re incredibly proud to unveil the latest chapter in our ongoing partnership with MG Motor UK, Arsenal F.C, and the inspirational non-profit Goals4Girls - a campaign designed to champion young women in sport and tell stories that matter.
We believe storytelling has the power to inspire change so, we brought the "Powering her path" campaign to life in a way that felt raw, honest, and human. With the support of Arsenal stars Lia Wälti, Laia Codina, and Caitlin Foord, we headed to the Sobha Realty Training Centre to surprise the Goals4Girls participants. What followed was a day of shared stories, on-pitch inspiration, and genuine connection between elite players and the next generation of talent.
Creative that Connects
As the creative agency leading this campaign, we worked closely with our brand partners to ensure the execution was both authentic and emotionally resonant. No gimmicks - just real moments and the kind of access that too many girls are still denied.
Why It Matters Now
In the wake of the Lionesses’ Euro 2025 win, momentum behind women’s football and female-led sport is stronger than ever. But visibility must turn into opportunity - and brand partnerships like MG x Arsenal have a key role to play in ensuring this isn’t just a moment, but a movement.
🎥 Watch the full film on LinkedIn
At LoveGunn, we’re passionate about using branding and creative storytelling to create cultural impact - especially in spaces where it's needed most. Powering Her Path is one small step toward a more inclusive sporting future.
