LoveGunn is proud to announce that the MG Motor UK x Arsenal Football Club partnership has been recognised at the Football Business Awards 2026, winning “Sponsorship or Partnership of the Year – Premier League & Championship Clubs”.
The award celebrates the continued success of the partnership across the past three seasons, with LoveGunn leading the strategic creative direction, sponsorship activation and social-first content approach across the collaboration.
Working closely with MG Motor UK and Arsenal, the focus has been on building a football sponsorship platform that goes beyond traditional branding opportunities — creating campaigns, activations and player-led content that genuinely connects with modern football audiences.
From large-scale fan activations and challenge formats through to social campaigns and branded content, the partnership has consistently delivered strong engagement and commercial impact, including record-breaking social performance across multiple activations.
Most recently, LoveGunn launched Quickfire Carpool — a new player activation series featuring Arsenal men’s and women’s players in relaxed, personality-led conversations filmed inside MG vehicles.
The series forms part of MG’s wider sponsorship activation strategy with Arsenal and continues the partnership’s focus on entertainment-led storytelling, fan engagement and culturally relevant football content.
You can watch the latest MG x Arsenal player activation content now on the LoveGunn YouTube channel.
As a creative agency specialising in sport, sponsorship activation and football partnerships, LoveGunn works with ambitious brands and rights holders to create campaigns that drive relevance, engagement and measurable results.
The recognition also marks LoveGunn’s eighth award win of 2026, continuing a strong year for the agency across sport, branding and partnership activation.
Looking to elevate your sponsorship activation, football partnership or branded content strategy? Get in touch to discuss your next project.
LoveGunn is proud to announce that the MG Motor UK x Arsenal Football Club partnership has been recognised at the Football Business Awards 2026, winning “Sponsorship or Partnership of the Year – Premier League & Championship Clubs”.
The award celebrates the continued success of the partnership across the past three seasons, with LoveGunn leading the strategic creative direction, sponsorship activation and social-first content approach across the collaboration.
Working closely with MG Motor UK and Arsenal, the focus has been on building a football sponsorship platform that goes beyond traditional branding opportunities — creating campaigns, activations and player-led content that genuinely connects with modern football audiences.
From large-scale fan activations and challenge formats through to social campaigns and branded content, the partnership has consistently delivered strong engagement and commercial impact, including record-breaking social performance across multiple activations.
Most recently, LoveGunn launched Quickfire Carpool — a new player activation series featuring Arsenal men’s and women’s players in relaxed, personality-led conversations filmed inside MG vehicles.
The series forms part of MG’s wider sponsorship activation strategy with Arsenal and continues the partnership’s focus on entertainment-led storytelling, fan engagement and culturally relevant football content.
You can watch the latest MG x Arsenal player activation content now on the LoveGunn YouTube channel.
As a creative agency specialising in sport, sponsorship activation and football partnerships, LoveGunn works with ambitious brands and rights holders to create campaigns that drive relevance, engagement and measurable results.
The recognition also marks LoveGunn’s eighth award win of 2026, continuing a strong year for the agency across sport, branding and partnership activation.
Looking to elevate your sponsorship activation, football partnership or branded content strategy? Get in touch to discuss your next project.
