LoveGunn wins 7 awards at Transform Awards Europe 2026 across sport, automotive and legal.
On Wednesday 25th March, LoveGunn took home seven awards at the Transform Awards Europe 2026 - a huge moment for the team and the work. Across projects with MG, Oxford United and Muve, LoveGunn was awarded x2 Gold, x2 Silver and x3 Bronze:
Gold – Best Expression of a Brand on Social Media Channels (MG x Arsenal)
Gold – Best Implementation of a Brand Development Project (Oxford United)
Silver – Best Brand Evolution (Business) (Oxford United)
Silver – Best Visual Identity from the Professional Services (Legal and Accountancy) sector (Muve)
Bronze – Best Visual Identity from the Automotive Sector (MG Cyberster)
Bronze – Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business) (Oxford United)
Bronze – Best Visual Identity from the Sports and Leisure Sector (Oxford United)
The work spans automotive, sport and legal - three very different sectors, but all grounded in the same approach: combining brand strategy, creative and implementation to deliver work that drives real impact.
The Transform Awards are widely regarded as one of the most respected global awards programmes for brand strategy, identity and design, recognising excellence across brand development, visual identity, implementation and creative execution.
The MG Cyberster project focused on launching the brand’s first all-electric roadster and repositioning MG within a highly competitive EV market.
Delivered in just four weeks, the work spanned brand identity, CGI production, website and configurator build, and a full launch campaign. Built around the strategic platform “Legends Live Forever”, the project connected MG’s heritage with a more design-led and future-facing direction.
The result was a distinctive automotive brand designed not just to launch a product, but to shift perception.
In partnership with Arsenal Football Club, LoveGunn developed a social-first brand activation strategy designed to integrate MG into football culture in a way that felt natural and engaging.
Rather than traditional sponsorship content, the work focused on entertainment and participation. Campaigns such as the Lap Challenge created a format that fans actively wanted to engage with, delivering record levels of interaction and reach.
The project was recognised with Gold for Best Expression of a Brand on Social Media Channels, highlighting the role of creative strategy in modern sport partnerships.
Oxford United’s transformation was recognised across four categories, including Gold for Best Implementation of a Brand Development Project.
Built around the “Dream. Inspire.” platform, the project repositioned the club as more than a football team - evolving it into a broader cultural, community and commercial brand.
The brand identity was designed as an evolution rather than a reinvention, retaining key heritage elements while introducing a flexible system that could operate across digital, retail, partnerships and community initiatives.
The implementation played a critical role in the project’s success, with the new brand rolled out across kits, stadia, digital platforms and partnerships. This consistency contributed to record kit sales, increased digital engagement and new commercial opportunities.
Muve, one of the UK’s fastest-growing legal technology businesses, partnered with LoveGunn to develop a new brand identity designed to challenge conventions within the legal sector.
Built around the concept of “Mission Complete”, the brand reframes the conveyancing experience as something clearer, faster and more human. The visual identity combines bold typography, a distinctive colour system and a confident tone of voice to stand apart in a traditionally conservative category.
Across automotive, sport and legal, the work recognised at Transform Awards Europe 2026 reflects a consistent approach to brand.
Each project begins with a clear strategic idea, is brought to life through a distinctive creative system, and is executed across every touchpoint with consistency and intent.
For LoveGunn, these awards are not just recognition of creative output, but of a broader belief — that brand strategy, identity and implementation should work together to create meaningful, measurable impact.
LoveGunn is a London-based branding and creative agency specialising in brand strategy, identity, campaigns and partnerships across sport, automotive and professional services.
If you’re looking to build a brand that delivers real impact, get in touch.
LoveGunn wins 7 awards at Transform Awards Europe 2026 across sport, automotive and legal.
On Wednesday 25th March, LoveGunn took home seven awards at the Transform Awards Europe 2026 - a huge moment for the team and the work. Across projects with MG, Oxford United and Muve, LoveGunn was awarded x2 Gold, x2 Silver and x3 Bronze:
Gold – Best Expression of a Brand on Social Media Channels (MG x Arsenal)
Gold – Best Implementation of a Brand Development Project (Oxford United)
Silver – Best Brand Evolution (Business) (Oxford United)
Silver – Best Visual Identity from the Professional Services (Legal and Accountancy) sector (Muve)
Bronze – Best Visual Identity from the Automotive Sector (MG Cyberster)
Bronze – Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business) (Oxford United)
Bronze – Best Visual Identity from the Sports and Leisure Sector (Oxford United)
The work spans automotive, sport and legal - three very different sectors, but all grounded in the same approach: combining brand strategy, creative and implementation to deliver work that drives real impact.
The Transform Awards are widely regarded as one of the most respected global awards programmes for brand strategy, identity and design, recognising excellence across brand development, visual identity, implementation and creative execution.
The MG Cyberster project focused on launching the brand’s first all-electric roadster and repositioning MG within a highly competitive EV market.
Delivered in just four weeks, the work spanned brand identity, CGI production, website and configurator build, and a full launch campaign. Built around the strategic platform “Legends Live Forever”, the project connected MG’s heritage with a more design-led and future-facing direction.
The result was a distinctive automotive brand designed not just to launch a product, but to shift perception.
In partnership with Arsenal Football Club, LoveGunn developed a social-first brand activation strategy designed to integrate MG into football culture in a way that felt natural and engaging.
Rather than traditional sponsorship content, the work focused on entertainment and participation. Campaigns such as the Lap Challenge created a format that fans actively wanted to engage with, delivering record levels of interaction and reach.
The project was recognised with Gold for Best Expression of a Brand on Social Media Channels, highlighting the role of creative strategy in modern sport partnerships.
Oxford United’s transformation was recognised across four categories, including Gold for Best Implementation of a Brand Development Project.
Built around the “Dream. Inspire.” platform, the project repositioned the club as more than a football team - evolving it into a broader cultural, community and commercial brand.
The brand identity was designed as an evolution rather than a reinvention, retaining key heritage elements while introducing a flexible system that could operate across digital, retail, partnerships and community initiatives.
The implementation played a critical role in the project’s success, with the new brand rolled out across kits, stadia, digital platforms and partnerships. This consistency contributed to record kit sales, increased digital engagement and new commercial opportunities.
Muve, one of the UK’s fastest-growing legal technology businesses, partnered with LoveGunn to develop a new brand identity designed to challenge conventions within the legal sector.
Built around the concept of “Mission Complete”, the brand reframes the conveyancing experience as something clearer, faster and more human. The visual identity combines bold typography, a distinctive colour system and a confident tone of voice to stand apart in a traditionally conservative category.
Across automotive, sport and legal, the work recognised at Transform Awards Europe 2026 reflects a consistent approach to brand.
Each project begins with a clear strategic idea, is brought to life through a distinctive creative system, and is executed across every touchpoint with consistency and intent.
For LoveGunn, these awards are not just recognition of creative output, but of a broader belief — that brand strategy, identity and implementation should work together to create meaningful, measurable impact.
LoveGunn is a London-based branding and creative agency specialising in brand strategy, identity, campaigns and partnerships across sport, automotive and professional services.
If you’re looking to build a brand that delivers real impact, get in touch.
