The automotive sector is fiercely competitive, especially in electric vehicles. Launching a new model demands not only product excellence but a brand identity that signals innovation, desirability, and emotional connection .
To celebrate MG’s centenary and project its future, LoveGunn was appointed to launch the MG Cyberster—the brand’s first all-electric roadster.
The catch? We faced a compressed timeline of just four weeks and had no physical car to shoot. All visuals needed to be created from scratch using CGI .
We anchored the project around MG’s centenary and the promise of legacy plus future. The strategic idea was "Legends Live Forever"—positioning the Cyberster as the modern successor to MG’s storied sports car heritage .
We needed to shift perceptions of MG from mass-market to aspirational. The car had to feel believable technically but desirable emotionally .
From this emotional platform, we executed a multi-channel campaign engineered for maximum visual impact.
We created over 400 full CGI assets, showcasing every colourway, trim level, angle, and interior configuration. Each image was designed to dramatise the Cyberster’s sleek design and futuristic edge.
To build desire, we launched a teaser film and motion toolkit that pushed the emotional levers of speed, drama, and beauty. We placed the car on an atmospheric stage with rich, cinematic lighting, positioning it as a cultural artefact, not just a vehicle .
We also built a "best-in-class" configurator and website experience to ensure every interaction communicated premium intent.
In just four weeks, we created the brand identity, CGI assets, website, configurator, and launch campaign. The results proved that digital-first launches can drive real-world desire:
We successfully positioned MG as a bold, design-forward EV brand.
Launching a product under pressure? From CGI to digital experiences, LoveGunn delivers creative campaigns that convert interest into action.
The automotive sector is fiercely competitive, especially in electric vehicles. Launching a new model demands not only product excellence but a brand identity that signals innovation, desirability, and emotional connection .
To celebrate MG’s centenary and project its future, LoveGunn was appointed to launch the MG Cyberster—the brand’s first all-electric roadster.
The catch? We faced a compressed timeline of just four weeks and had no physical car to shoot. All visuals needed to be created from scratch using CGI .
We anchored the project around MG’s centenary and the promise of legacy plus future. The strategic idea was "Legends Live Forever"—positioning the Cyberster as the modern successor to MG’s storied sports car heritage .
We needed to shift perceptions of MG from mass-market to aspirational. The car had to feel believable technically but desirable emotionally .
From this emotional platform, we executed a multi-channel campaign engineered for maximum visual impact.
We created over 400 full CGI assets, showcasing every colourway, trim level, angle, and interior configuration. Each image was designed to dramatise the Cyberster’s sleek design and futuristic edge.
To build desire, we launched a teaser film and motion toolkit that pushed the emotional levers of speed, drama, and beauty. We placed the car on an atmospheric stage with rich, cinematic lighting, positioning it as a cultural artefact, not just a vehicle .
We also built a "best-in-class" configurator and website experience to ensure every interaction communicated premium intent.
In just four weeks, we created the brand identity, CGI assets, website, configurator, and launch campaign. The results proved that digital-first launches can drive real-world desire:
We successfully positioned MG as a bold, design-forward EV brand.
Launching a product under pressure? From CGI to digital experiences, LoveGunn delivers creative campaigns that convert interest into action.
