Since 2020, we’ve worked alongside MWS as they’ve grown from a pioneering sports memorabilia platform into a group of brands built around the changing world of sports fandom. Their new Amsterdam office brings that journey together under one roof.
There are some projects you finish, launch and move on from. And there are partnerships that keep evolving.
We’ve been working with MWS since 2020, helping the team build, shape and grow a portfolio of brands that find new ways to bring fans closer to the sports, teams and moments they care about.
Over the past six years, that has included the evolution of MatchWornShirt into MWS, alongside the creation and development of Fabricks, Frame the Game and HIPE. Each brand has its own proposition and personality, but together they form an increasingly connected world built around modern sports fandom.
So it’s particularly special to see that world brought to life in MWS’s new Amsterdam office.
Throughout the space, the brands are no longer confined to screens, presentations or packaging. Iconic shirts are put quite literally in the spotlight, while graphics, lighting and digital elements carry the energy of sport through the interior. Frame the Game appears across the walls, memorabilia becomes part of the architecture, and the different identities sit naturally alongside one another.
It’s a physical expression of what MWS has been building for years: a business centred on making sport feel more personal, more accessible and more connected to the fans who live it.
And the space itself feels every bit as ambitious as the business. Open workspaces sit alongside a gym and a top-floor bar overlooking Amsterdam, creating somewhere to work, train, meet and celebrate together.
For us, one of the most rewarding parts of a long-term creative partnership is seeing individual pieces of work become part of something much bigger. What started with one brand has grown into a family of brands, a continually evolving business and now a space that brings all of it together.
Six years in, we’re incredibly proud of what we’ve built together — and excited about what comes next.
Now we just need to get back to Amsterdam and see it for ourselves.
Since 2020, we’ve worked alongside MWS as they’ve grown from a pioneering sports memorabilia platform into a group of brands built around the changing world of sports fandom. Their new Amsterdam office brings that journey together under one roof.
There are some projects you finish, launch and move on from. And there are partnerships that keep evolving.
We’ve been working with MWS since 2020, helping the team build, shape and grow a portfolio of brands that find new ways to bring fans closer to the sports, teams and moments they care about.
Over the past six years, that has included the evolution of MatchWornShirt into MWS, alongside the creation and development of Fabricks, Frame the Game and HIPE. Each brand has its own proposition and personality, but together they form an increasingly connected world built around modern sports fandom.
So it’s particularly special to see that world brought to life in MWS’s new Amsterdam office.
Throughout the space, the brands are no longer confined to screens, presentations or packaging. Iconic shirts are put quite literally in the spotlight, while graphics, lighting and digital elements carry the energy of sport through the interior. Frame the Game appears across the walls, memorabilia becomes part of the architecture, and the different identities sit naturally alongside one another.
It’s a physical expression of what MWS has been building for years: a business centred on making sport feel more personal, more accessible and more connected to the fans who live it.
And the space itself feels every bit as ambitious as the business. Open workspaces sit alongside a gym and a top-floor bar overlooking Amsterdam, creating somewhere to work, train, meet and celebrate together.
For us, one of the most rewarding parts of a long-term creative partnership is seeing individual pieces of work become part of something much bigger. What started with one brand has grown into a family of brands, a continually evolving business and now a space that brings all of it together.
Six years in, we’re incredibly proud of what we’ve built together — and excited about what comes next.
Now we just need to get back to Amsterdam and see it for ourselves.
