Football's digital platforms are among the most influential in global sport.
Clubs like Arsenal command millions of followers. But fans are quick to reject sponsor intrusion: branded content must entertain, add value, and feel native to football culture. When MG partnered with Arsenal Football Club, the opportunity was massive: use Arsenal’s reach not for traditional sponsorship posts, but for creative activations that would resonate with fans worldwide.
The challenge was clear: don't interrupt football culture—contribute to it.
To shift perceptions and drive brand awareness, we needed a shared creative language—one that honoured the passion of the fans, the prestige of the club, and the ambition of MG as a modern automotive brand .LoveGunn developed a fan-first social strategy built on interactivity and entertainment. We didn't just want to place a logo next to a player; we wanted to position MG as dynamic, fun, and culturally relevant.
Our flagship activation was the Lap Challenge.
At the Sobha Training Centre, we set up a pro-grade racing sim and handed the wheel to 9 Arsenal First Team players. The challenge? Set the fastest lap in an MG Cyberster around Silverstone. Shot with high energy and social-first pacing, it gave fans a rare, playful look behind the curtain—and turned the Cyberster into a character in the Arsenal story.
We didn't stop there. Powering Her Path, in partnership with Arsenal Women and Goals4Girls, brought MG's commitment to empowering young women to life. We created a platform for underprivileged girls to showcase their talent in front of Arsenal stars—blending inspiration, aspiration, and impact.
This approach delivered MG's most engaging campaign ever, driving record views and genuine fan interaction.
We embedded MG into football culture in a way that felt native, not branded. Need to activate a partnership with impact? Get in touch with LoveGunn. We help brands tell stories that fans actually want to watch.
Football's digital platforms are among the most influential in global sport.
Clubs like Arsenal command millions of followers. But fans are quick to reject sponsor intrusion: branded content must entertain, add value, and feel native to football culture. When MG partnered with Arsenal Football Club, the opportunity was massive: use Arsenal’s reach not for traditional sponsorship posts, but for creative activations that would resonate with fans worldwide.
The challenge was clear: don't interrupt football culture—contribute to it.
To shift perceptions and drive brand awareness, we needed a shared creative language—one that honoured the passion of the fans, the prestige of the club, and the ambition of MG as a modern automotive brand .LoveGunn developed a fan-first social strategy built on interactivity and entertainment. We didn't just want to place a logo next to a player; we wanted to position MG as dynamic, fun, and culturally relevant.
Our flagship activation was the Lap Challenge.
At the Sobha Training Centre, we set up a pro-grade racing sim and handed the wheel to 9 Arsenal First Team players. The challenge? Set the fastest lap in an MG Cyberster around Silverstone. Shot with high energy and social-first pacing, it gave fans a rare, playful look behind the curtain—and turned the Cyberster into a character in the Arsenal story.
We didn't stop there. Powering Her Path, in partnership with Arsenal Women and Goals4Girls, brought MG's commitment to empowering young women to life. We created a platform for underprivileged girls to showcase their talent in front of Arsenal stars—blending inspiration, aspiration, and impact.
This approach delivered MG's most engaging campaign ever, driving record views and genuine fan interaction.
We embedded MG into football culture in a way that felt native, not branded. Need to activate a partnership with impact? Get in touch with LoveGunn. We help brands tell stories that fans actually want to watch.
