The conveyancing sector has long been associated with stress, complexity, and delay. While fintechs have transformed banking, legal services often remain cold, traditional, and opaque. Muve, one of the UK’s fastest-growing legal technology companies, approached LoveGunn with a challenge. Recognised in The Sunday Times 100 for two consecutive years, they needed an identity to match their rapid growth and sector-leading ambition.
They needed to stand out in a sector dominated by conservative, corporate-looking brands that rely on jargon. They needed to address the fact that home-buying is one of life’s most stressful milestones.
Our strategic vision was simple: to eliminate the confusion of traditional conveyancing by creating a fast, clear, and human-focused experience. We built the brand around the concept of "Mission: Complete." The brand exists to remove friction, inject clarity, and give people momentum when they need it most. We wanted to redefine moving home not as a legal burden, but as a life milestone worth celebrating.
Embracing a space travel metaphor, Muve’s brand system encapsulates the essence of a transformative journey.
The new brand identity has transformed how Muve is perceived within the sector and by customers, reinforcing credibility and growth ambition.
We repositioned Muve as the legal partner built for progress. Ready to disrupt your sector? Whether you're in legal tech or professional services, LoveGunn creates brands that break the mould and drive growth. Get in touch.
The conveyancing sector has long been associated with stress, complexity, and delay. While fintechs have transformed banking, legal services often remain cold, traditional, and opaque. Muve, one of the UK’s fastest-growing legal technology companies, approached LoveGunn with a challenge. Recognised in The Sunday Times 100 for two consecutive years, they needed an identity to match their rapid growth and sector-leading ambition.
They needed to stand out in a sector dominated by conservative, corporate-looking brands that rely on jargon. They needed to address the fact that home-buying is one of life’s most stressful milestones.
Our strategic vision was simple: to eliminate the confusion of traditional conveyancing by creating a fast, clear, and human-focused experience. We built the brand around the concept of "Mission: Complete." The brand exists to remove friction, inject clarity, and give people momentum when they need it most. We wanted to redefine moving home not as a legal burden, but as a life milestone worth celebrating.
Embracing a space travel metaphor, Muve’s brand system encapsulates the essence of a transformative journey.
The new brand identity has transformed how Muve is perceived within the sector and by customers, reinforcing credibility and growth ambition.
We repositioned Muve as the legal partner built for progress. Ready to disrupt your sector? Whether you're in legal tech or professional services, LoveGunn creates brands that break the mould and drive growth. Get in touch.
