10 QUESTIONS TO ASK YOURSELF ABOUT YOUR BRAND BEFORE A BRAND WORKSHOP

10 QUESTIONS TO ASK YOURSELF ABOUT YOUR BRAND BEFORE A BRAND WORKSHOP

10 QUESTIONS TO ASK YOURSELF ABOUT YOUR BRAND BEFORE A BRAND WORKSHOP

We've facilitated a huge number of brand workshops. Those that create real transformation start with these 10 strategic questions.

We send these questions to our clients before we even meet. Why? Because when leaders arrive with clarity, we can dive deeper. We can move past surface-level discussions and get to the heart of what makes your brand truly different.

Your brand is your most powerful tool for growth, culture, and competitive advantage. But only if you know how to wield it.

Why We Promote Pre-Workshop Preparation

Before we facilitate sessions with leadership teams, we ask you to sit down with these 10 questions. They're designed to pull you out of the day-to-day operational noise and force you to think strategically about where your brand stands today and where it needs to go.

Whether you're leading a global rebrand, managing brand architecture across markets, or aligning business transformation with brand strategy, these questions will sharpen your thinking and set the foundation for a workshop that actually moves the needle.

The 10 Questions We Ask Every Client Before We Start

1. Can you nail your value proposition in three sentences?

This isn't about coming up with the perfect marketing copy - it's about clarity of purpose.

  • What problem are you solving?
  • What makes you the obvious choice over competitors?
  • How does this connect to your growth strategy?

If you can't answer this clearly, neither can your customers.

2. What was your brand's original purpose?

Every brand starts with a spark - a gap in the market, a problem that needed solving.

  • What gap did you set out to fill?
  • Has that purpose evolved as you've grown?
  • Are you still true to that original mission?

Understanding your origin story helps us understand your authentic voice.

3. What are you genuinely proud of?

We want to hear about more than revenue growth.

  • Where have you shifted perceptions or changed minds?
  • When have you created genuine cultural relevance?
  • What new standards have you set in your category?

These moments reveal your brand's true potential.

4. Who are you talking to today, and who do you need to reach tomorrow?

Audience evolution is inevitable. The question is whether you're leading it or reacting to it.

  • How are your customers/partners behaviours changing?
  • Which audiences represent your biggest growth opportunity?
  • What's your plan for expansion without alienation?

5. Who are your real competitors, and where's the white space?

We're not interested in the obvious answers here.

  • Who do you actually benchmark against?
  • Where are they winning, and where can you lead?
  • What opportunities are they completely missing?

Sometimes your biggest competition comes from unexpected places.

6. Which businesses make you think "I wish we'd done that"?

Inspiration doesn't have to come from your sector.

  • Which campaigns or strategies genuinely impress you?
  • What can you learn from brands redefining their categories?
  • How can you adapt their boldness to your market?

The best ideas often come from outside your industry bubble.

7. What's keeping your brand stuck?

Every brand has friction points. Let's name them.

  • Are you struggling with consistency across regions?
  • Has growth plateaued or are messages falling flat?
  • What internal barriers are limiting your potential?

Honesty here is crucial. We can't solve what we don't acknowledge.

8. How do you define success?

Success looks different for every brand, and that's the point.

  • Market leadership in your space?
  • Cultural impact and recognition?
  • Conversion improvements across your funnel?

Clear success metrics shape everything we build together.

9. Where do you see yourself in 1, 5, and 10 years?

This isn't predictions - this is your business's intention.

  • What role will your brand play in business transformation?
  • How will you drive long-term growth?
  • What position do you want to own?

Vision without strategy is just wishful thinking.

10. If your brand were a person, who would they be?

This question reveals more than you might think.

  • What metaphor captures your brand's personality?
  • Are you a cultural icon, a pioneering innovator, a trusted advisor?
  • How does this personality connect with your audience's aspirations?

Brand personality isn't fluff. It's the foundation of authentic connection.

Making Your Workshop Investment Count

These are conversation starters as well as the strategic foundation that transforms workshops from creative exercises into business transformation tools.

When you arrive with thoughtful answers, we can push deeper. We can challenge assumptions, explore possibilities, and build something genuinely different.

Ready to dig deeper? Take time with these questions before we meet. Your future brand will thank you for the investment.

About Our Brand Workshop Process:

At LoveGunn, we believe great brands are built on great strategy. Our immersive workshops combine strategic thinking with creative exploration to uncover what makes your brand genuinely different. We don't just create visual identities - we build the strategic foundation that turns audiences into communities and customers into fans.

10 QUESTIONS TO ASK YOURSELF ABOUT YOUR BRAND BEFORE A BRAND WORKSHOP

10 QUESTIONS TO ASK YOURSELF ABOUT YOUR BRAND BEFORE A BRAND WORKSHOP

We've facilitated a huge number of brand workshops. Those that create real transformation start with these 10 strategic questions.

We send these questions to our clients before we even meet. Why? Because when leaders arrive with clarity, we can dive deeper. We can move past surface-level discussions and get to the heart of what makes your brand truly different.

Your brand is your most powerful tool for growth, culture, and competitive advantage. But only if you know how to wield it.

Why We Promote Pre-Workshop Preparation

Before we facilitate sessions with leadership teams, we ask you to sit down with these 10 questions. They're designed to pull you out of the day-to-day operational noise and force you to think strategically about where your brand stands today and where it needs to go.

Whether you're leading a global rebrand, managing brand architecture across markets, or aligning business transformation with brand strategy, these questions will sharpen your thinking and set the foundation for a workshop that actually moves the needle.

The 10 Questions We Ask Every Client Before We Start

1. Can you nail your value proposition in three sentences?

This isn't about coming up with the perfect marketing copy - it's about clarity of purpose.

If you can't answer this clearly, neither can your customers.

2. What was your brand's original purpose?

Every brand starts with a spark - a gap in the market, a problem that needed solving.

Understanding your origin story helps us understand your authentic voice.

3. What are you genuinely proud of?

We want to hear about more than revenue growth.

These moments reveal your brand's true potential.

4. Who are you talking to today, and who do you need to reach tomorrow?

Audience evolution is inevitable. The question is whether you're leading it or reacting to it.

5. Who are your real competitors, and where's the white space?

We're not interested in the obvious answers here.

Sometimes your biggest competition comes from unexpected places.

6. Which businesses make you think "I wish we'd done that"?

Inspiration doesn't have to come from your sector.

The best ideas often come from outside your industry bubble.

7. What's keeping your brand stuck?

Every brand has friction points. Let's name them.

Honesty here is crucial. We can't solve what we don't acknowledge.

8. How do you define success?

Success looks different for every brand, and that's the point.

Clear success metrics shape everything we build together.

9. Where do you see yourself in 1, 5, and 10 years?

This isn't predictions - this is your business's intention.

Vision without strategy is just wishful thinking.

10. If your brand were a person, who would they be?

This question reveals more than you might think.

Brand personality isn't fluff. It's the foundation of authentic connection.

Making Your Workshop Investment Count

These are conversation starters as well as the strategic foundation that transforms workshops from creative exercises into business transformation tools.

When you arrive with thoughtful answers, we can push deeper. We can challenge assumptions, explore possibilities, and build something genuinely different.

Ready to dig deeper? Take time with these questions before we meet. Your future brand will thank you for the investment.

About Our Brand Workshop Process:

At LoveGunn, we believe great brands are built on great strategy. Our immersive workshops combine strategic thinking with creative exploration to uncover what makes your brand genuinely different. We don't just create visual identities - we build the strategic foundation that turns audiences into communities and customers into fans.

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