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DRIVING IMPACT
How LoveGunn accelerated MG into the UK’s Top 10 Car Brands.
In 2024, MG marked 100 years of motoring heritage—but after a century of innovation and style, MG needed more than a strategy – they needed a partner to redefine their brand’s momentum. From high-octane car launches and iconic sponsorships to stunning CGI visuals and unforgettable events, discover how LoveGunn’s end-to-end branding and marketing expertise helped MG accelerate their position into the UK’s Top 10 Car Brands.
CYBERSTER - LAUNCHING A LEGEND
For a century, MG has crafted beautiful, accessible roadsters that ignite the soul.
The all-electric Cyberster continues this legacy with a stunning futuristic design—an unmistakable halo product for the iconic marque. LoveGunn’s bold launch and marketing creative captures this spirit, reintroducing the roadster for a new generation of thrill-seekers.
Unique visitors in first month of launch.
Of visitors went on to configure their vehicle.
of users completed and submitted enquiries.
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ATTITUDE ON EVERY ANGLE
LoveGunn brought the Cyberster to life with hero stage-shot product CGI’s inspired by the bold energy of British rock and roll. Drawing on a sense of stage presence, we gave every angle attitude and charisma.
A SENSE OF STYLE
Bringing an aspirational aesthetic to the MG brand, LoveGunn re-imagined what British maverick spirit means to MG through narrative-driven art direction across photography and film.
REWRITING THE RULES
Inspired by classic album sleeves and iconic cover art, LoveGunn crafted bold marketing materials that embody MG’s rebellious spirit with designs that resonate with rebels, mavericks, and rule-breakers.
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DRIVING EXCELLENCE
MG are Arsenal’s Official Automotive Partner. LoveGunn have brought this iconic sports partnership to life through a series of social-first activations and on-site experiences designed to excite, inspire, and entertain fans. By blending creativity and strategy, we’re engaging both automotive and sports audiences in fresh, meaningful ways that cement the connection between MG and Arsenal—on the road, on the pitch, and online.
Combined views across all 3 Track Challenge Campaign Videos
Global broadcast audience have seen MG Perimeter LED Boards
Net Positive Sentiment across MG X Arsenal Content
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ELEVATING BRAND PRESENCE
LoveGunn designed a series of eye-catching LED pitch-side boards for The Emirates. Seen by millions worldwide, these striking displays have helped raise awareness and put MG in the spotlight on football’s biggest stage.
STYLE MEETS PERFORMANCE
LoveGunn teamed up with Arsenal stars William Saliba, Emile Smith-Rowe, and Reiss Nelson to create original content with a fashion focus. Pairing their sharp looks with the sleek MG Cyberster, we lit-up The Emirates by bringing together the best of football and automotive design.
KICKING OFF THE MG X ARSENAL AFFINITY SCHEME
LoveGunn launched the MG x Arsenal Affinity Scheme with a dynamic omni-channel campaign aimed at season ticket holders. Featuring Arsenal legend Gilberto Silva and YouTube star Dan Cutting, we created engaging content that connected fans with exclusive offers.
ENGAGING NEW AUDIENCES
DRIVING RESULTS
LoveGunn has collaborated with multiple brand partners to deliver tactical campaigns that generate real impact for MG. Focused on driving footfall, increasing test drives, and boosting sales, these campaigns combine creative strategy with targeted activations.
SHOWCASING MG IN STYLE
LoveGunn have created show-stopping events that leave a lasting impression. From the cutting-edge Everything Electric to celebrating 100 years of MG at the iconic Goodwood Festival of Speed, we ensure MG shines on the world’s most prestigious stages.
POWERFUL BRAND COLLABORATIONS
LoveGunn works to identify and secure partnerships that align with MG’s vision and expand their audience. From teaming up with Disney blockbuster films to collaborating with iconic sports teams and A-list celebrities, we ensure MG reach and resonate with new and existing audiences.
DRIVE YOUR BRAND FORWARD
Ready to transform your automotive marketing? LoveGunn specialise in crafting bold, innovative campaigns that make an impact. From redefining brand identity to creating unforgettable campaigns and activations, we’ll help you connect with your audience and stand out in a competitive market.
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