Efficient healthcare for all
Missed medical appointments come at a cost: human, financial, and professional. By removing the pain points in booking and scheduling medical appointments, more patients can get seen and properly treated, faster.
Brand Strategy, Brand Identity, Web Design, Investor Presentations, Art Direction, Animation, Brand Guidelines, Tone of Voice
SPRYT engaged LoveGunn to position, brand and develop their AI-underpinned, patient booking system, deployed across voice assistants like Alexa and messaging platforms like WhatsApp. This fully integrated solution is able to predict and flag potential no-shows, freeing up time for more pressing patient care whilst reducing clinics’ revenue losses caused by missed appointments through innovative AI technology.
There is a clear demand to make medical appointment bookings efficient for everyone - a key component of this project was to uniquely position SPRYT to an audience of healthcare practitioners and operations executives as well as develop the brand to have a trustworthy and friendly patient-facing identity. With two very different audiences to cater for, we faced a communication hurdle: needing to create a strategy that resonated with both the patients and medical partners. We needed to strike the balance between something that could appeal to the likes of the NHS, but personal enough to win the trust of a mobility-impaired patient struggling to attend an appointment.
Accessibility of the interface and an innovative, straightforward user experience were crucial to success. Our strategy had the same values running throughout: empathetic, inclusive, innovative, informed and efficient. From there, we conceived of our new logos, a colour palette featuring ‘Asa purple’, and comprehensible typography. In our Art Direction, we created bespoke graphic ‘sliders’ to be adopted across an array of different channels, taking inspiration from smartphone calendars and setting controls. To complete a visual universe for the brand, we provided photography, stationery, marketing, dashboard UX and UI, website design and WhatsApp avatars - as well as an extensive investment presentation enabling SPRYT to onboard investors and continue their growth trajectory.