With the COVID-19 global pandemic affecting millions of people and thousands of businesses, our friends and client Hoppin had to stay agile, think fast and completely pivot their entire business. Through creating their own community of job sharers, they saw a pressing need for businesses to keep connected with their communities.
WHAT WE DID
Brand Workshop, Naming, Strategic Brand Pivot, Brand Strategy, Brand Identity, Guidelines, Art Direction, Website, Sales Tools, Iconography.
Through a series of strategic workshops and creative sprints, we created a new brand that allowed Hoppin to seamlessly pivot to Orbiit in just a couple of short months. The new Orbiit brand is focused on unleashing a community's potential through connecting talented individuals and business leaders to share their knowledge and hold roundtable discussions around critical issues.
Our strategic positioning for the Orbiit brand was about facilitating innovation and inspiration by connecting brilliant minds. Having a sense of community and support around you is essential to individual and team success. Our creative direction brought this concept to life by exploring community as a focal point for a member’s unique path, and the impact created when members gain insight into one another’s trajectories.
BRINGING IT ALL TOGETHER
The Orbiit visual identity takes inspiration from space, solar systems and planetary orbits as well as the ripple effects of sharing knowledge. This future-focused visual language was developed across a number of key touchpoints to launch the new brand including a new website, a digital community platform and sales tools. In just a few months of pivoting and launching the new brand, Orbiit have seen a huge spike in sales as they forge a new path activating business communities.
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