Jungle Creations
Followed by millions, seen by billions
In 2017, Jungle’s CEO reached out to LoveGunn with a problem. Their B2B media house was growing at the rate of knots, but they feared their talented in-house team was getting lost in the noise of their booming social communities.
Brand Strategy, Brand Identity, Tone of Voice, Art Direction, Digital, Animation, Social, Toolkits, Templates, Website.
Racking up over 5 billion views a month, Jungle Creations is one of the most-watched media houses in Europe. With 6 social communities and over 100 million followers, they needed a restructure and rebrand that would hold up a rapidly multiplying portfolio, but keep their own team of writers, developers and social experts flying high.
Our workshops with the management team exposed a distinguished B2B offering - in the midst of a thriving social-first agency, Jungle had still managed to retain its ‘boy next door’ charm from its early days operating out of a single bedroom. It’s that charisma that’s earned them their street cred, so we went back to basics and showcased their original content with all the trimmings.
Our new logo and wordmark looked the business, and got the business too. Steering clear of obvious jungle stereotypes, we introduced a clean gorilla silhouette with electric green typography to play to the scale of Jungle’s reach. Practically, our style guides and templates allowed internal creative teams to get behind the new look and apply it across the business. It did the job, reeling in a new generation of brand managers and marketing directors to get their piece of Jungle pie.
“LoveGunn are like no branding agency we’ve worked with before. They worked tirelessly to understand our business, our culture and our objectives. From this deep understanding they were able to perfectly deliver exactly what we needed, all while ensuring the process was completely seamless and stress free.”
Jamie Bolding
CEO, Jungle Creations