GSN Brand Strategy, Identity & Direction Case Study

GSN

Truth & unity

Transforming the fastest growing LGBT news platform in the world into a leading authority and community.

WHAT WE DID

Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Website, Social Toolkits, Style Guides.

A VOICE FOR THE LGBT+ COMMUNITY

GSN are community over everything. That’s what makes them great. Taking the global stage as publishers of LGBT+ news, content and entertainment, their unwavering commitment to educate on the intricacies of the LGBT+ community inspired the spirited slogan: Truth & Unity.

PRIDE OF PLACE

Inclusivity is a defining feature of GSN’s DNA, and they’re always open, collaborating with brands to target LGBT+ audiences way beyond the parameters of pride season. Building on that foundation, we created a new visual identity that moved them away from an underrated online tabloid, towards a sophisticated, fluid and established LGBT+ lifestyle and editorial brand.

THE GLOW UP

The new brand, aglow with a refined palette, mark and typography, looks equally sophisticated across website headers and fashion merch. It’s managed to legitimise GSN as a respected authority on everything LGBT+, steering internal teams and marketing directors away from tokenistic messaging to engage beyond the box-tick. Best of all, it’s allowing the folks at GSN to keep redefining the way brands interact with LGBT+ audiences for good.

“This is GSN’s biggest opportunity to date, the new brand allows us to elevate GSN's inclusivity proposition and help us to establish GSN as the world’s biggest and best LGBT+ digital media brand.”

Scott Nunn

Co-Founder, GSN