Transforming the fastest growing LGBT news platform in the world into a leading authority and community.
WHAT WE DID
Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Website, Social Toolkits, Style Guides.
A VOICE FOR THE LGBT+ COMMUNITY
GSN are community over everything. That’s what makes them great. Taking the global stage as publishers of LGBT+ news, content and entertainment, their unwavering commitment to educate on the intricacies of the LGBT+ community inspired the spirited slogan: Truth & Unity.
PRIDE OF PLACE
Inclusivity is a defining feature of GSN’s DNA, and they’re always open, collaborating with brands to target LGBT+ audiences way beyond the parameters of pride season. Building on that foundation, we created a new visual identity that moved them away from an underrated online tabloid, towards a sophisticated, fluid and established LGBT+ lifestyle and editorial brand.
THE GLOW UP
The new brand, aglow with a refined palette, mark and typography, looks equally sophisticated across website headers and fashion merch. It’s managed to legitimise GSN as a respected authority on everything LGBT+, steering internal teams and marketing directors away from tokenistic messaging to engage beyond the box-tick. Best of all, it’s allowing the folks at GSN to keep redefining the way brands interact with LGBT+ audiences for good.
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