Electric House
Shockingly good content
The guys behind Electric House were always about building things: from on-site construction in their nine-‘til-fives, to a social media fanbase of over a million hard hats. They found themselves sitting on a gold mine of insights, content and construction industry clout - and they needed a new brand to hit the nail on the head.
Brand Workshop, Brand Strategy, Tone of Voice, Brand Manifesto, Brand Identity, Art Direction, Website, Animation, Social, Toolkits, Style Guides.
Founders Lee and Adam catapulted to stardom when their homegrown business On The Tools bagged NatWest’s Great British Entrepreneur of The Year for the Midlands in 2017. Their social media platform had put a stake in the ground with an underrepresented audience, and flawlessly toed the line between funny on-site content and serious subjects affecting construction workers. Now turning the heads of brand partners like Lidl, Travis Perkins and Dulux, OTT had outgrown its original proposition.
We collaborated on a series of workshops with the leadership team to articulate their vision, positioning them as so much more than ‘just a Facebook page’. With in-house expertise creating content, managing social campaigns and accruing data, Electric stays laser-focused on the content that will resonate with their followers - and that’s how they maintain their authority. We made them a brand that could sit above it all, stay true to their specialist communities, and attract new partnership opportunities in the world they now dominate.
We took the brand high voltage with a standout neon logo inspired by the team’s ability to spark great ideas. That informed a daring visual language, punctuated by icons and a bespoke fluorescent font reflecting Electric House’s lively approach - bold, brave and full of positivity. We gave the business an identity the entire team could get behind, from a punny tone of voice, websites, social, graphics and animations, and personal identities to make the founders shine.
“By attending one of their Brand Workshops, we were able to clearly identify what direction we were taking the business, the potential problems that we would face but also the exciting opportunities that could open up to us.”
Lee Wilcox
CEO, Electric House