A housing developer with a refreshing perspective: 'Your first home doesn't have to be a shoebox". With Dion Homes, young buyers and families can actually own the home of their insta-dreams.
WHAT WE DID
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Brochures, Merchandise, Website, Guidelines, Hoarding.
Our complete brand renovation for the boutique property developer needed a design that made theirs look even better - reflecting their commitment to quality, craftsmanship and customer service. From mission statements to the tone of voice, we developed a brand strategy to do their high-quality homes justice. It was obvious that when it came to architecture through to interior design that Dion Homes knew how to execute, and the new brand identity encompasses their proposition: to delight in the details.
Homes fit for a front-cover are guaranteed to get potential buyers swooning. So we took a fashion-first, contemporary aesthetic to showcase the materials and features that give Dion Homes their touch of class.
A MARK OF DISTINCTION
Our brand identity needed to effuse precision and quality across every touchpoint, just like the homes they were showing off. An elegant new monogram designed to create a distinct stamp of approval - a signature mark of quality - paired with an elegant wordmark gets buyers over the threshold of mediocre expectations before they‘ve even stepped inside.
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