The changing face of social media
Having grown its influence and audience to over 3 billion views a month, it was time for VT (formerly Viral Thread) to mature into a responsible and trustworthy news and entertainment platform.
Our solution was to create an iconic mark that can be instantly recognisable and adaptable across the social media environment. The ‘VT Glitch’ brings the brand to life, constantly shifting and framing the news, opinions, trends and social issues of our time.
Brand Strategy, Brand Identity, Brand Video, Illustration, Animation, Digital (including mobile first platform), Social, Merchandise.