The home of outrageous food
Twisted are not just a social media sensation, they're now an online channel with 14 million followers and delivery-only restaurants nationwide. Teasing taste buds with delicious, wacky and indulgent recipes, they have fun with food and we needed to reflect this in a new visual identity.
Inspired by 90s cartoons, we create a surreal new world that represents the food that Twisted creates - surprising, bold, mischievous and fun. In doing so we have positioned Twisted as a food brand that dares to be different.
Brand Strategy, Brand Identity, Packaging design, Illustration, Animation, Digital, Social.