Resurrecting a British motoring icon
From boys bedroom walls to Le Mans, TVR has inspired a generation of motorsport fans and petrol heads. Resurrected and repatriated, TVR needed to rediscover the spirit of driving and capture what it means to get behind the wheel of one of these outrageous and charismatic sports cars.
Through a series of collaborative brand workshops, LoveGunn formulated a brand strategy that repositioned TVR as the rebellious maverick of the motoring world. This gave them a clearly defined platform to create their own revolution with the launch of the stunning new TVR Griffith and a long awaited return to the Le Mans track through partnering with Rebellion Racing.
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Toolkits and Guidelines.