With the shocking rise of racist abuse and hate speech, it’s time for the football family to unite and combat online abuse and discrimination.
Alongside this weekend’s social media boycott, this month Chelsea Football Club launched their No To Hate Campaign with a clear message that there can be no place in our beautiful game, nor our society for racism, antisemitism or any form of discrimination.
LoveGunn are proud to have worked alongside Chelsea Football Club to develop the identity for this crucial campaign, creating a symbol for their continued commitment to equality and diversity. The campaign is straight to the point – No To Hate signals the clear intent that abuse and discrimination in all its forms will not be tolerated.
The identity is being used across a number of campaign activations including: on the front of the first team shirts, alongside the clubs crest, across pitch-side advertising boards at Stamford Bridge and along the King’s Road outside of Fulham Broadway Station. The campaign launch also saw manager Thomas Tuchel and stars Kai Havertz, Christian Pulisic, Calum Hudson-Adoi and Kurt Zouma pledge their commitment to the No To Hate message.
In a club statement, Chelsea Chairman, Bruce Buck announced “Mr. Abramovich directed me and the board to identify further action we could take to tackle racism in football and society, and today we launch No To Hate, a campaign which we fervently hope will have tangible positive impact for our players, staff, fans and communities.’
At Chelsea FC we have said enough is enough and that something needs to change. It’s now time for action. We ask our fans and communities to join us as we say No To Hate.”