This week’s podcast guest is Anne-Lise Johnsen Robb (otherwise known as AJ).
AJ is an award winning commercial marketeer with over nine years’ experience in youth and sports marketing. AJ’s previous roles include working with football clubs Arsenal and Chelsea, to overhaul their global youth proposition, and past achievements include winning marketing society’s young marketing leader of the year award.
We talk to AJ about the journey from growing up in Norway to moving to London and working for two of the world’s biggest football clubs. We discuss the importance of understanding your audience, especially when it comes to kids, and also AJ’s amazing work as a thought leader and blogger on important issues such as becoming a new mum and mental health.