It's safe to say Olympic fever has swept across the LoveGunn team! BUT it's the newest sports making their debut at Tokyo 2020 that has got us thinking - How Will Counter-Culture Sports Influence This Year's Olympic Fans? Read about the sports shaking up Olympic fandom forever...

We polled across Instagram & LinkedIn what part of our process YOU the people most wanted to hear more about. With just over 50% of the votes 'Market Research and Insights' was the winner. SO HERE IT GOES... Ever wondered what people say about you when you leave the room? Here’s how we give brands eavesdropping powers over their audience.

Because our feeds are in need of a little positivity right now, we thought we’d turn the discourse on its head and look at all the times this year’s Euro Championship’s brought out the good in football fans across Europe. Here’s our roundup of the 7 fan moments we hope will make the history books...

Evolving past customer service chatbots, surveys and bone-dry marketing emails, customer participation has become a key facet for brands building a community-strong fanbase. Here’s our round-up of brands getting it right with Generation Participation...

When it comes to your audience, is bigger always better? We revisited Kevin Kelly's '1000 True Fan Theory' thirteen years on to see how well it's aged...