Jealous Sweets

Treat yourself better

Jealous Sweets produce tasty vegan jelly sweets with no nasties, a rare thing when you’re not so into gelatine! Having established themselves in the hearts and minds of the London vegan community through sales at Harrods and Selfridges, Jealous wanted to pivot into national supermarkets.


Through collaboration, strategic meetings and the development of a brand world, we visualised how the new brand could be executed across multiple touchpoints. Our re-positioning has helped them transition from a luxury gift to an every-day treat, whilst dramatically increasing sales.


To resonate with an audience of conscious customers and provide them with guilt-free moments of joy, we created a bold, contemporary and playful brand. The results captured the imagination of our millennial audience, multiples and independents the world over, helping Jealous Sweets to stand-out and start disrupting the confectionery space.


Brand Strategy, Brand Identity, Brand Voice, Brand World, Packaging Design, Digital, Toolkits


35 Kingsland Road


E2 8AA

+44 20 7042 6311

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