Purpose built for a new era of media
The way people are consuming content is changing. Media businesses need to keep up. Iconic Labs wanted a platform to flex their marketing muscles, flaunt their digital prowess and expand their own content platform alongside a growing portfolio of brands.
WHAT WE DID
Brand Workshops, Brand Strategy, Visual Identity, Guidelines, Sales Tools, Art Direction, Website.
The iconic labs business model was making acquisitions left, right and centre. But that wasn’t all they wanted to be known for. With in-house capabilities to build their own brands, and the wherewithal to help outsiders solve their own business problems, Iconic Labs tasked us with creating a brand identity that could grow as they did.
CONNECTING THE DOTS
Following a new name and restructure, Iconic Labs needed to look the part. We began crafting an identity that had the future of digital at its helm; to position them as an innovative, trusted partner, and tie together all their owned and operated platforms in a way that made sense. Sitting at the intersection of culture, tech and community, our brand joined the dots (literally) to imitate their unique position within modern media.
WHEN STARS ALIGN
Our visual design took inspiration from constellations, reimagined in a graphic approach that pulls it into a digital future. With a natural colour palette, our assets combine to form a digital aurora borealis. Just like the masterminds behind Iconic Labs, our identity evokes their ambitious vision for a landscape ripe for social disruption.