The UK's leading LGBT+ news and entertainment platform
GSN are a global publishing platform for LGBT+ news, entertainment and content. They lead the LGBT+ conversation and have established a space for education and exploration. They also help brands go beyond Pride to increase their reach and strengthen their commitment to inclusivity.
The new identity is inspired by fluidity, and creates a professional aesthetic
while remaining accessible to a wider audience. As this is a space for education and exploration, it was important that it didn’t rely on rainbow washing, and represented the LGBT+ community in a respectful manner.
The sophisticated colour palette paired with the elegant and personable typeface is a reflection of the new direction GSN are taking in 2020.
Deliverables: Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides.