LoveGunn | GSN

LoveGunn

35 Kingsland Road

London

E2 8AA

+44 20 7042 6311

hello@lovegunn.co

© 2019 LoveGunn 

GSN

The UK's leading LGBT+ news and entertainment platform

GSN are a global publishing platform for LGBT+ news, entertainment and content. They lead the LGBT+ conversation and have established a space for education and exploration. They also help brands go beyond Pride to increase their reach and strengthen their commitment to inclusivity.

Solution: 

The new identity is inspired by fluidity, and creates a professional aesthetic
while remaining accessible to a wider audience. As this is a space for education and exploration, it was important that it didn’t rely on rainbow washing, and represented the LGBT+ community in a respectful manner.


The sophisticated colour palette paired with the elegant and personable typeface is a reflection of the new direction GSN are taking in 2020.


Deliverables: Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides.

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