Re-launching the UK's leading LGBT+ news and entertainment platform
GSN is a global publisher of LGBT+ news, content, and entertainment. Its’ mission is to serve its community through a message of truth and unity. As experts in the LGBT+ community, GSN has become the authority when it comes to working with brands, driving and delivering results that procure lasting returns and resonate with the LGBT+ community.
The new GSN brand positions them as a trusted leader and publisher for the LGBT+ community. The aim is to guide and educate clients and communities on inclusivity and the intricacies of the LGBT+ community. GSN’s determination to be a trusted platform inspires the brand mission and slogan: truth and unity. In this spirit, GSN aims to collaborate with brands to target the LGBT+ community beyond just the Pride season and create thought-provoking editorial and creative content all year round.
Deliverables: Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides.