Shockingly Good Content
Electric House is the creative social media agency behind the online communities; On The Tools and On a Budget. Having won the NatWest Great British Entrepreneur of the Year, they came to us in need of brand direction as they’d grown from three guys sharing building site banter to a team of 50 social experts.
Through a series of strategic brand workshops; we uncovered a key insight: that they offered much more than what their Facebook page On The Tools would lead brands to believe. We defined a new company structure, one of which allowed the team to transition into an agency and position their highly engaged social communities as publishing channels.
With the Electric House agency sitting above their DIY and construction industry communities, this allows them to utilise their in-house team’s skills and offer brands a full-service social media marketing service.
Deliverables: Brand Workshop, Brand Strategy, Tone of Voice, Brand Manifesto, Brand Identity, Art Direction, Website, Animation, Social, Toolkits & Style Guides