Iconic Labs focus on utilising their unique knowledge and expertise to help brands understand and engage their audiences through social first strategies.
The new identity is inspired by fluidity, and creates a professional aesthetic
while remaining accessible to a wider audience. As this is a space for education and exploration, it was important to us that it didn’t rely on rainbow washing, and represented the LGBT+ community in a respectful manner.
The sophisticated colour palette paired with the elegant and personable typeface is a reflection of the new direction GSN are taking in 2020.
Deliverables: Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides.