LoveGunn | GSN

Iconic Labs

Social Consultancy

Iconic Labs focus on utilising their unique knowledge and expertise to help brands understand and engage their audiences through social first strategies. 

Solution: 

The new identity is inspired by fluidity, and creates a professional aesthetic
while remaining accessible to a wider audience. As this is a space for education and exploration, it was important to us that it didn’t rely on rainbow washing, and represented the LGBT+ community in a respectful manner.


The sophisticated colour palette paired with the elegant and personable typeface is a reflection of the new direction GSN are taking in 2020.


Deliverables: Brand Strategy, Brand World, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides.

LoveGunn

35 Kingsland Road

London

E2 8AA

+44 20 7042 6311

hello@lovegunn.co

© 2020 LoveGunn