Beauty BLVD pioneered Glitter Lips, a fun and innovative lip wear product that makes its wearers sparkle. We gave a premium look to their offering to help their products make waves in the marketplace.
We created a confident, sassy, and female-first brand capable of resonating with and empowering a modern female audience. The bold look encourages the audience to be daring and have fun with their look whilst tapping in to the importance of bravery and sisterhood. By combining attitude with personality and expression, we have created a truly empowering beauty brand that isn’t afraid to stand-up and stand-out.
Brand Strategy, Brand Identity, Brand Voice, Packaging Design, Digital, Toolkits
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