Revolutionising the narrative of female masturbation

The female wellbeing start-up Ama is revolutionising the narrative around female masturbation by breaking down taboos and providing honest and reliable information about female orgasms and masturbation.


Our identity is as charismatic as the company founder, Nadia Deen. Using abstract vulva graphics and curvacious typography, the Ama brand has been created to represent and empower women everywhere. Playful and super adaptable, the visual language turns a taboo subject like masturbation into a light-hearted and relatable conversation starter.

Deliverables: Brand Strategy, Brand World, Tone of Voice, Brand Identity,
Art Direction, Illustration, Animation, Social Toolkits & Style Guides


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