Ama

Demystifying the big ‘O’

Open conversations around female masturbation have yet to reach their climax. Wellbeing start-up Ama are breaking down those taboos, and revolutionising the narrative around THAT kind of self-love by providing honest and reliable information about orgasms.

WHAT WE DID

Brand Strategy, Brand World, Tone of Voice, Brand Identity, Art Direction, Illustration, Animation, Social Toolkits & Style Guides

THE MODERN FAIRYTALE

A young unicorn in the making, Ama is one of London Metropolitan University’s incubated start-ups we worked with to bring a business idea to fruition. In order to unabashedly own the narrative around female masturbation, the power needed to be in the right hands - so we started with a deep dive into the pleasures and pains felt by our target audience on the subject of self-gratification.

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TAKING CARE OF BUSINESS

Ama needed a tone that would have investors and community members ready to jump into bed with them. As always, our audience were the front women of the story, and the straight-talking charisma of Ama’s founder, Nadia Deen, fed into everything we did. Unapologetic confidence that erred on the right side of cheeky, our visuals went straight to the source.

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VIVA LA VULVA

It’s wonder ‘love thy vulva’ isn’t inscribed on the backs of more toilet cubicles. It’s finally common knowledge that no two bodies are the same, and neither is what makes them tick - so we created graphics to celebrate vulvas of all shapes and sizes. With curvaceous and playful typography, our visual language served as a frisky conversation starter, and empowered female bodies everywhere.

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