VT - The changing face of social media.

Having grown its influence and audience to over 3 billion views a month, it was time for VT (formerly Viral Thread) to mature into a responsible and trustworthy social broadcaster.

Our solution was to create an iconic mark that can be instantly recognisable and adaptable across the social media environment. The ‘VT Glitch’ brings the brand to life, constantly shifting, changing and framing and highlighting the news, opinions, trends and social issues of our time.

Brand Strategy, Brand Identity, Brand Video, Illustration, Animation, Digital (including mobile first platform),
Social, Merchandise.