Twisted is a social media sensation, teasing taste buds with delicious, wacky and indulgent recipes. They have fun with food and we needed to reflect this in a new visual identity.
Inspired by 90s cartoons, we create a surreal new world that represents the food that Twisted creates - surprising, bold, mischievous and fun. In doing so we have positioned Twisted as a food brand that dares to be different.
Brand Strategy, Brand Identity, Packaging design, Illustration, Animation, Digital, Social.