We are a straight-talking and strategic-thinking branding agency, delivering outstanding creative and exceptional experiences.

Jealous Sweets - Treat yourself better 

Sweets are not just for kids, they shouldn’t be pumped full of additives and they should always taste amazing. Jealous Sweets is a brand that is committed to making junk-free sweets that prioritise flavour. The new Jealous brand epitomises this.

Jealous Sweets was set up in 2011 by two friends, Taz & Imran. After a successful first 7 years stocking high-end retailers such as Selfridges, Harrods and Wholefoods, Jealous decided they wanted to step up to the next level, focusing on the FMCG market and, to do that, refreshing their brand. 

We've created a new brand that is bold, brave and bright. An aspirational and fun visual identity which reflects the Jealous personality and values whilst maximising shelf-presence and brand association.⠀

Deliverables: Brand identity, Strategic brand development, Brand world, Brand guidelines, Website, Packaging, SRPs, Presentation tools, Art direction, B2B advertising, Stationery.


World Packaging Design