Jealous Sweets produce tasty vegan jelly sweets, a rare thing when you’re not so into gelatine! We helped them transition from a luxury gift to an every-day treat.
To resonate with health and dietary conscious customers and provide them with guilt-free moments of joy, we created a bold, contemporary and playful brand. The results captured the imagination of our millennial audience, multiples and independents the world over, helping Jealous Sweets to stand-out and disrupt the confectionery space.
Brand Strategy, Brand Identity, Brand Voice, Packaging design, Digital, Toolkits